Social media experience:

Goal:
inform & lay groundwork for future action
Per captia E consumption - Canada = USA
Declines in carbon in living biomass and in extent of forest
Nature of information, trust and the relationships we have with media

social media can be powerful tool but can also distract
swine flu - highest hysteria online (trending topic on twitter for 2 wks)
way to approach information - use trusted sources (social media can be trusted, you must dig deep)

we need to participate in the design of policy options to adapt to climate change

mark hanes

policy - usually already set by the time it gets to the public
how can social media help in agenda setting?
flip dynamic of the state taking care of people - so the people take care of the state
structure of policy dev. is hard to translate
BC civil liberties - complaint processes to establish and highlight issues for review

social media enables
finding info
learning from other's stories
building trust and strengthening relationships
sharing your story (storytelling)

people don't alway feel the need to share stories, but it is a source of power
real stories of how climate change affects us

web 1.0            vs.                 2.0
unilateral                              multidirectional
trad media(isay,youlisten)        new media
content gen (top down)          crowd sourced content (bottom up)
                                          educated crowd, platform, open minds, "network"


align public policy goals using social media + participation = social change
we need to make sure goals are aligned with social change

different levels of engagement depending on issues
policy dev. process can be very long, slow, stiff
how can we create system with widespread input that will allow rapid decision making?

ie first nations - legal obligation to consult, public wants to, but becomes a super long process that takes years

co-create policy?
how do we get a trusted network?
social hubs - groups of people who can connect with various interests/ abilities
ie twitter - # of followers = your hub
credibility (dangers of social media) mis representation of demographic
public learning processes - hub leaders bring truth to communities

non governmental panel on climate change
authors are being paid by oil sector
not credible

tick tick tick  tcktcktck.org
align climate change movements
lots of NGOs on board

is there a point of access for government

hard to fundraise for a cause when there's so much fragmentation

uniteforclimate.org
social media platform for environmental
share resources
is internet global?  (web2.0 doesn't function very well on low bandwidth)
SMS is popular in developing world
fearlesscity - cell phone docu


what kind of behaviours do we need to change to affect climate change?
95% eco campaigns are designed by "people who know" directed at those who don't

campaigns that attach human health & children are more impactful