Participants:

• Simon Clark (@simon_clark)
• Mark Rabo (Twitter: markrabo)
• Adam Schwabe
• Mark Kuznicki
• Matt Nish-Lapidus
• Ryan Taylor
• Phil Nelson
• Adam Thody
• Wes Hodgeson
• Andrew Lockhart (@andrewlockhart)

Session Summary

Ryan Taylor's 2-minute intro: 

Meghan intros the marketing take:

 Mark wraps it up, and we get into the idea of a Social Enterprise:

Marketing Discussion:

Functionality still to work out:
- A way to allow users to access relevant posts that have past (so they can check in once a day/week and still get relevant information).
The idea of sending a daily email with relevant posts was mentioned to tie in a technology people are familiar with.
- A way for users to flag and keep track of posts that are of interest (ie. I'd like to be involved in the conversation about this event). Hashtags but transparent.
- How to integrate sponsorship without risking integrity. 
- Allow voting up/down voting of responses (not to change order, but to hide posts that have less than a certain rating)
- Each conversation's epicenter and blast radius defined by the initiator. Can they be edited later by initiator?
- RSS feed available for individual conversation, or for search area + filter
- Algorithm to determine conversation's 'heat' (based on post count, post rate, and date of last post) determines the conversation marker's colour and transparency.

">First Session

• Describe your project in "lay terms"
• Who is the target audience?
• What problem are you trying to solve?
• What behaviour change are you trying to accomplish?
• How will you know if you are successful?

Notes:

Second Session

• What tools, technology or platforms are required to launch your project?
• What people skills are needed to develop/launch your project?
• How much money is needed? Development? Operations?
• What are the timelines for launch?
  

Notes:

Third Session

• Go Nuts!
• Create a wireframe, creative brief, test site, models, prototypes, etc.....build something!

Notes: